The development prospect of kraft paper shopping bags
Mar 31, 2022
The emergence of kraft paper shopping bags has changed the traditional thinking that people's shopping volume can only be limited by the number of items that can be carried with both hands, and it also makes consumers no longer worry about not being able to carry them, which reduces the pleasant experience of shopping itself. It may be an exaggeration to say that the birth of the kraft paper shopping bag has driven the development of the entire retail industry, but it at least revealed to merchants that until the customer's shopping experience becomes as comfortable, easy, and convenient as possible, you don't have to. It's impossible to predict how much consumers will buy. It is precisely this point that attracted the attention of latecomers to the consumer shopping experience, and also promoted the development of supermarket shopping baskets and shopping carts.
In the more than half a century since then, the development of kraft paper shopping bags can be described as smooth sailing. The improvement of materials has made its load-bearing capacity continue to increase, and its appearance has become more and more beautiful. Manufacturers have printed various trademarks and patterns on kraft paper. On the bag, enter the shops in the streets and alleys. Until the mid-20th century, the emergence of plastic shopping bags became another major revolution in the history of shopping bags. It eclipses the once-popular kraft paper bag with advantages such as being thinner, stronger, and cheaper to manufacture. Since then, plastic bags have become the first choice for living consumption, while cowhide bags have gradually been relegated to the second line. Finally, the kraft paper bags that have passed away can only be used in the packaging of a small number of skin care products, clothing, books, and audio-visual products under the guise of nostalgia, nature, and environmental protection.
However, with the global prevalence of "anti-plastic" wind, environmentalists have begun to turn their attention to the ancient kraft paper shopping bags. Since 2006, McDonald's China has gradually implemented a kind of kraft paper shopping bag with thermal insulation properties to hold takeaway food in all stores, instead of using plastic food bags. This move has also been positively responded by other businesses, such as Nike, Adidas, and other big consumers of plastic bags, who have begun to replace plastic shopping bags with high-quality kraft paper shopping bags.